CONTACT
P&N Bank
PROJECT INFORMATION
Banking with heart.
We launched P&N Bank’s new brand platform, Banking with heart, with The Ballad of a Big Bank Boss. Featuring an unlikely voice — a big bank boss lamenting the loss of his relationship with his former customers.
Through this heartfelt ballad, emerging from within him, he recognises the increasingly distant relationship between his big bank and customers.Films are supported by outdoor and a broader campaign designed to establish Banking with heart as an enduring platform for P&N, rather than a one-off campaign.
Why Banking
with heart?
Most banks are increasingly built around systems, shareholders, automation and self-service. P&N is built around something different... people.  With strong customer satisfaction and trust already behind the brand (Roy Morgan Bank of the Year for Customer Satisfaction, anyone?) Chapter worked with P&N to sharpen its positioning, strengthen distinctiveness and create an enduring brand platform built for long-term growth.
P&N Bank is putting the heart back into banking. For fair-minded, hard-working Australians who want banking to feel human and genuinely on their side, P&N combines safe, secure banking with human service, delivered through a model built for customers and community. A bank that stands up for customers, with empathy rather than attitude. P&N Bank. Banking with heart. 
OUR SERVICES
Brand Strategy
Market Research
Market Strategy
Brand Platform Creation
Creative Advertising
Copywriting & Art Direction
Production Oversight
Digital & Social
CLIENT QUOTE
“While banking continues to evolve, we know genuine care, empathy and human service remain just as important as ever. This platform brings that commitment to life and reflects the experience that has helped P&N earn Roy Morgan’s Bank of the Year for Customer Satisfaction for three consecutive years."
​
Rebecca Green
Head of Marketing | P&N Bank.
​
​
​
“Banking with heart captures what has always made P&N different. This platform allows us to tell that story in a more human and emotionally resonant way, celebrating the care, empathy and personal service our people provide every day.”
Kayleigh Holman
Brand Lead | P&N Bank
​
MORE WORK