CONTACT
MercyCare
PROJECT INFORMATION
When Life Needs.
What is life but a series of events between birth and passing. Usually involving some ups and downs. With roots stretching back to 1846, MercyCare is one of Western Australia’s most enduring care organisations. Despite this, the brand lacked awareness and consideration across the breadth of its services.
From the grave, at whatever stage of life, MercyCare has always been there providing practical, hands-on care when people need it most. The ‘When Life Needs’ brand platform was designed to position MercyCare as the all-of-life care experts. And last the test of time.
CLIENT QUOTE
“Care is not just a feeling. It’s an action,” said Anthony Smith, CEO of MercyCare. “Our new brand reflects what MercyCare has always stood for — offering children the best start in life, empowering people with disability, supporting families in crisis, or helping older people live with dignity. When Life Needs is our promise to the community.”
OUR SERVICES
Brand Strategy
Marketing Strategy
Brand Platform
Creative Advertising Copywriting & Art Direction Digital & Social
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