Metaphor Muesli

PROJECT INFORMATION

Breakfast of
Brand Champions.

According to IPA study, The Board Brand Rift, 33% of CMOs admitted to a poor understanding of long-term brand building. Which is problem. Especially when you’re a strategic and creative agency with a passion for long-term brand building. The answer? We made a muesli. A Metaphor Muesli.

OUR SERVICES

To expand the metaphor further, we also wrote a short fable about a sugar addicted CMO rabbit. The Rise and Fall of a Hungry CMO, an allegory of addiction, features Mr. R. Habbitt — an ambitious marketer who, thanks to his addiction for instant clicks and financial sugar hits, finds himself trapped in the doom loop of diminishing returns. This simple tale serves as a timely reminder and resource for marketers, businesses, and agencies to use proven evidence-based techniques to grow their brands for the long-term.

If you would like Chapter Brand Leadership to present Metaphor Muesli – Breakfast of Brand Champions to your team, we’re all (rabbit) ears. Please contact Hannah or Dean.