Complete Home Filtration

         At Chapter, we believe in the power of long-term thinking. That said, in today’s fast-paced world, sometimes brands need to move quickly. Especially retail brands like Complete Home Filtration. So, when Clockwork Films approached us with a Director, James Chappel ready to go, and an eight-week on-air deadline, we jumped at the chance to show how nimble our model could be.

 

         Briefed on Christmas Eve, we shared three strategically sound campaign options within a few days. The chosen Join the Filtration Nation campaign combined a little social norming with a strong call-to-action. Launched during the AFL Season openers, the lead spot featured tough-guy and footy legend Luke “Hodgey” Hodge enjoying his softer side, thanks to Complete Home Filtration.