The Volte, the world's largest hi-fashion dress rental platform, needed a long-term brand platform designed to conver fashion buyers into fashion renters.

CHAPTER conducted a national survey to understand the fashion buying and rental habits of roughly 5 million Australian women aged 18 to 50. The results revealed a significant opportunity: Three million women buy dresses for special events more than 2–3x a year. (Conservatively, that’s around 8,125,000 dress purchases a year).  But only a small percent had considered the benefits of the rental option.

The result? The RENT THE DRESS – OWN THE ROOM brand platform leans into the empowering feeling of being both fashionably and financially savvy, and contributing to the circular economy.

Working with The Volte's existing performance marketing this long-term brand play and was launched across social media in December 2024, with plans for bespoke, seasonal campaigns, and a UK launch in 2025.